Directing the 4411 campaign in collaboration with Q-Park was an exciting opportunity to showcase the future of mobility. 4411 has evolved from a parking payment app to a full-scale mobility platform, and their partnership with Q-Park—using license plate recognition for seamless parking—takes this innovation to the next level.

Our campaign, produced in three languages for online and TV, highlights the simplicity and ease of this new feature, allowing users to park without tickets or payment terminals. I’m proud to have brought this vision to life, showing how 4411 is redefining urban mobility.